Google announced its new “+1” program, that would allow users to “like” links by clicking a “like” button. Sound familiar? Well, it definitely does to approximately 600 million Facebook users worldwide. Google is essentially adapting this device created by Facebook to make their site more “social media friendly.” The marketing strategy for Google, still the number one website globally, is to make their search engine more interactive, thus gaining more popularity and users.
Some experts speculate on whether other websites will follow Google’s example of copying Facebook. Will they too create a like button after every article or picture? Will this somehow make Facebook more obsolete? Myspace turned out to be a fad. Will Facebook endure a similar fate? These are all questions internet users are quietly humming behind there laptops.
Youtube has already created its own “like” feature for its users. Content viewers can “like” a video, and it gets added to a playlist. Viewers off the video can also see how many “likes” or “dislikes” a video has received. For Youtube, this “like” feature has seemed to replace the “favorite-ing” feature. Is this trend of “liking” things just a way of streamlining and simplifying websites? Another question being asked by consumers.
In my opinion, this “liking” trend will grow. It’s an easy way for companies to make their content more interactive. I don’t think Facebook will lose major traffic because of it either. I feel websites will still have link buttons at the bottom of their articles or photos allowing viewers to post things to Twitter, Blogger, Facebook etc. Internet users will continue to post things from sites outside Facebook, simply because people love to show others what they’re doing. I think the branching out of the “like” button is mainly an example of how separate sites throughout the internet are slowly becoming more linked (no pun intended).